LBB: Super Bowl 2015: Short Passes or Go Deep?

Are brands releasing content too soon? Azher Ahmed, SVP/Director of Digital Operations, DDB Chicago, discusses Digital and social media have sliced up the consumer landscape in ways marketers and brands are struggling to grasp. Technology has paved the way for time-shifted, place-shifted, on-demand content that caters to our every whim. …

Campaign US: The Power of the Big Reveal

Super Bowl season drove brands to preview their ads in multiplatform plays. Did the element of surprise help the ones that held their fire? This year’s Super Bowl was a roller coaster of emotions and an epic battle for the ages. Rumor has it there was a pretty good football …