What Agencies and Brands Expect From Apple’s Siri Homecoming

“We’ve built prototypes for brands on Alexa and are working on one for Google Assistant,” Azher Ahmed, exec VP-director of digital at DDB Chicago, said in an e-mail. The agency’s emphasis is on services that naturally make sense for the way people use assistants and offer some kind of value, …

Marketers express hope for a more pro-business FCC under Ajit Pai

For Azher Ahmed, evp and director of digital at DDB, Pai’s best path forward is a moderate one. “It makes sense to adopt a moderate stance, instead of completely backing off from net neutrality,” he said. “Or else, it’ll scare consumers away.” http://digiday.com/brands/marketers-express-hope-pro-business-fcc-ajit-pai/