What Snapchat’s Dancing Hot Dog Means for the Future of AR

“I don’t think there’s a brand team that doesn’t see an immediate application for it,” said Azher Ahmed, director of digital at DDB Chicago, who said he has played around with Facebook’s new AR Studio. “It very much democratizes the underlying technology,” Ahmed said. “It’s not hidden away behind massive …

What Agencies and Brands Expect From Apple’s Siri Homecoming

“We’ve built prototypes for brands on Alexa and are working on one for Google Assistant,” Azher Ahmed, exec VP-director of digital at DDB Chicago, said in an e-mail. The agency’s emphasis is on services that naturally make sense for the way people use assistants and offer some kind of value, …

Marketers express hope for a more pro-business FCC under Ajit Pai

For Azher Ahmed, evp and director of digital at DDB, Pai’s best path forward is a moderate one. “It makes sense to adopt a moderate stance, instead of completely backing off from net neutrality,” he said. “Or else, it’ll scare consumers away.” http://digiday.com/brands/marketers-express-hope-pro-business-fcc-ajit-pai/