Marketers express hope for a more pro-business FCC under Ajit Pai

For Azher Ahmed, evp and director of digital at DDB, Pai’s best path forward is a moderate one. “It makes sense to adopt a moderate stance, instead of completely backing off from net neutrality,” he said. “Or else, it’ll scare consumers away.” http://digiday.com/brands/marketers-express-hope-pro-business-fcc-ajit-pai/

Advertisers slam the FCC’s new privacy rules

“Putting specific guardrails like this can really limit our ability to provide meaningful content as advertisers,” Azher Ahmed, evp and director of digital at DDB, had told Digiday earlier this month. “It’s like going back to the Stone Age in terms of advertising in a non-targeted way to a mass …

The PR playbook for ad agencies has changed. Here’s how to win the game.

On a similar note, Azher Ahmed, EVP & Director of Digital at DDB Chicago, points to the fact that “agencies aren’t all that indifferent from our clients given the rise of social/digital media. It’s broadened the mix of how we market ourselves and conduct PR and promotional activities.” https://medium.com/@michael_boamah/the-pr-playbook-for-ad-agencies-has-changed-heres-how-to-win-the-game-a14662881bf5#.ky7obn5eb