Advertisers slam the FCC’s new privacy rules

“Putting specific guardrails like this can really limit our ability to provide meaningful content as advertisers,” Azher Ahmed, evp and director of digital at DDB, had told Digiday earlier this month. “It’s like going back to the Stone Age in terms of advertising in a non-targeted way to a mass …

The PR playbook for ad agencies has changed. Here’s how to win the game.

On a similar note, Azher Ahmed, EVP & Director of Digital at DDB Chicago, points to the fact that “agencies aren’t all that indifferent from our clients given the rise of social/digital media. It’s broadened the mix of how we market ourselves and conduct PR and promotional activities.” https://medium.com/@michael_boamah/the-pr-playbook-for-ad-agencies-has-changed-heres-how-to-win-the-game-a14662881bf5#.ky7obn5eb

As Pokémania rages, the Nintendo brand soars

“Pokémon Go uses nostalgia to activate a passion that’s been lying dormant for a section of the audience while at the same time broadening its appeal to new audiences,” said Azher Ahmed, evp and director of digital at DDB Chicago. “It’s done a good job of looking at its audience …