How Snapchat plans to include commerce ads

“Commerce is a close cousin of content and there are a ton of content players out there,” said Azher Ahmed, director of digital at DDB Chicago. “It would make sense that they’re trying to close the loop and capture sales when people are ripe and ready.” http://digiday.com/platforms/snapchats-new-ad-pricing-scheme-shows-e-commerce-ambitions

Why Brands From Barbie to Uber Are So Hot on Chatbots

“Every time robots try to act like people it’s usually a recipe for disaster,” said Azher Ahmed, evp and director of digital operations at DDB Chicago. Still, Ahmed and other agency executives say an oversaturated app market, the wide adoption of short-form communications like emojis and Internet slang, and the …

WTF is acoustic fingerprinting?

Azher Ahmed, director of digital at DDB Chicago, said acoustic technology can be more effective than beacons because they have a wider range and don’t require Internet connections for the app to pick up on it. “From a licensing perspective, it can validate that something is playing exactly according to …

All eyes on Austin: what’s on the horizon for marketers at SXSW?

SXSW continues transitioning from its roots as a tech conference into an expression of modern, digital culture. With large brands like McDonalds making a splash last year and President Obama this year, tech culture truly is becoming pop culture. With SXSW’s buzzing assortment of startups, agencies, large organizations and brands …