Eggo’s Role In ‘Stranger Things’ Turns Into Free Super Bowl Mention With More To Come

“It’s smart. Brands need that cultural currency,” said Azher Ahmed, evp director of digital at DDB Chicago. “People hate commercials, but if you get them to think back to childhood, where that stuff’s intrinsic. And to be able to weave it into a show that’s so popular as a natural thing. It was smart of Eggo to hop on that.”

http://adage.com/article/special-report-super-bowl/eggo-turns-stranger-things-role-free-super-bowl-spot/307879/