Is the FCC ruling on consumer data a sign of the coming Stone Age — or the Modern Age?

“It’s like going back to the Stone Age in terms of advertising in a non-targeted way to a mass audience you know nothing about,” ad agency DDB executive vice president and director of digital Azher Ahmed told Digiday.

http://marketingland.com/fcc-ruling-consumer-data-sign-coming-stone-age-modern-age-196750