Huffington Post: How Many Marketers Does It Take to Screw In a Programmatic Light Bulb?

The mercilessly rapid pace of consumer technology constantly forces marketers into new and uncharted waters for brand communication. The sophistication of messaging, driven by modern technology and data, is accelerating at a tremendous pace. Now more than ever, having plan to adapt and evolve is crucial for any modern brand.

http://www.huffingtonpost.com/advertising-week/how-many-marketers-does-i_b_9533566.html