The PR playbook for ad agencies has changed. Here’s how to win the game.

On a similar note, Azher Ahmed, EVP & Director of Digital at DDB Chicago, points to the fact that “agencies aren’t all that indifferent from our clients given the rise of social/digital media. It’s broadened the mix of how we market ourselves and conduct PR and promotional activities.”

https://medium.com/@michael_boamah/the-pr-playbook-for-ad-agencies-has-changed-heres-how-to-win-the-game-a14662881bf5#.ky7obn5eb