ClickZ: What Can Brands Do to Capitalize on Real-Time Moments in Live TV?
In fact, there are a number of tools they can leverage to enhance their listening capabilities and make their communications more real-time, says Azher Ahmed, senior vice president and director of digital operations at DDB Chicago.
That includes Twitter-based tools such as Radian6, Sysomos, or even native Twitter search functions. Based on the programming keywords or hashtags, marketers can get a decent feel of what’s happening in the moment during a broadcast, he says.
In addition, Ahmed notes enterprise trend intelligence company Bottlenose is also an interesting platform for brands and marketers to explore because it offers a combination of trend alerts and dashboards with more predictive modeling around what’s next as it emerges.
