The Drum: DDB Chicago, Upshot, Carat USA and others discuss what marking and advertising has in store for summer 2015
People love to get out and move around during the warm summer weather and marketers will amp up their mobile focus to stay with them. Along with an increased spend in mobile display, I expect to see deeper native integrations including live streaming elements. This past SXSW gave us a sneak-peek of how infectious Meerkat or Periscope can be.
Event-based and OOH creative should also benefit from more robust proximity and location targeting capabilities to take sponsorships to another level. Expect some surprise and delight if you’re willing to go along for the ride.
Finally it’s too early for wearables but given the tremendous popularity of Apple’s Watch, I wouldn’t rule out an early adopter brand from making a splash this summer.
