AdWeek: Adam Bain as Next Twitter CEO? Agency Players Are Split on His Candidacy
“At first glance, Bain seems like a natural pick given his role and reputation within the company,” said said Azher Ahmed, director of digital operations, DDB Chicago. “However, one could easily make the argument you’re picking a man who’s in charge of a problem area—monetization—and they obviously have a long way to go there. Are you magnifying the problems or giving him the free reign he needs to make more sweeping changes?”
In fact, Ahmed is putting his money on Jack Dorsey, the interim CEO who led Twitter from 2007-2008. Ahmed believes he could be the guy despite the entanglements that would seem to come with Dorsey’s current CEO position of Square, the payments company he founded in 2009.
“He’s a little older, a little wiser and I wouldn’t be surprised to see him shake things up [at Twitter] dramatically,” Ahmed contended. “He knows the platform better than anyone else and can find newer, creative ways to re-imagine Twitter’s offering with a more business-minded approach than the ‘grand experiment’ he started with all those years ago.”
