More than a third of both presidential candidates’ Twitter followers are bots, study finds

Donald Trump has routinely bragged about his nearly 12 million Twitter followers on the campaign trail.

But that number may actually be a bit misleading, according to a new study by digital ad firm eZanga, which looked at how much digital marketing money campaigns are wasting showing ads to automated bots that mimic human behavior.

The firm found that more than than one third of the Twitter accounts that follow the candidates of both major parties are not human — 39 percent, or 4.3 million, in the GOP nominee’s case and 37 percent, or 3.1 million of Democratic nominee Hillary Clinton’s Twitter audience. Read more…

More about Digital Advertising, Business, Election 2016, Hillary Clinton, and Donald Trump