Advertisers slam the FCC’s new privacy rules

“Putting specific guardrails like this can really limit our ability to provide meaningful content as advertisers,” Azher Ahmed, evp and director of digital at DDB, had told Digiday earlier this month. “It’s like going back to the Stone Age in terms of advertising in a non-targeted way to a mass audience you know nothing about.”

http://digiday.com/agencies/ad-industry-slams-fccs-new-privacy-rules/