The following is press coverage and articles I’ve written. If you’re a reporter or would like to talk, please contact me via this site or e-mail azher@azher.com and we’ll talk.
“It’s smart. Brands need that cultural currency,” said Azher Ahmed, evp director of digital at DDB Chicago. “People hate commercials, but if you get them to think back to childhood, where that stuff’s intrinsic. And to be able to weave it into a show that’s so popular as a natural thing. It was smart of Eggo to hop on that.”
For Azher Ahmed, evp and director of digital at DDB, Pai’s best path forward is a moderate one.
“It makes sense to adopt a moderate stance, instead of completely backing off from net neutrality,” he said. “Or else, it’ll scare consumers away.”
http://digiday.com/brands/marketers-express-hope-pro-business-fcc-ajit-pai/
“It’s like going back to the Stone Age in terms of advertising in a non-targeted way to a mass audience you know nothing about,” ad agency DDB executive vice president and director of digital Azher Ahmed told Digiday.
http://marketingland.com/fcc-ruling-consumer-data-sign-coming-stone-age-modern-age-196750
“Putting specific guardrails like this can really limit our ability to provide meaningful content as advertisers,” Azher Ahmed, evp and director of digital at DDB, had told Digiday earlier this month. “It’s like going back to the Stone Age in terms of advertising in a non-targeted way to a mass audience you know nothing about.”
http://digiday.com/agencies/ad-industry-slams-fccs-new-privacy-rules/
On a similar note, Azher Ahmed, EVP & Director of Digital at DDB Chicago, points to the fact that “agencies aren’t all that indifferent from our clients given the rise of social/digital media. It’s broadened the mix of how we market ourselves and conduct PR and promotional activities.”