Hundreds of millions of people use Gmail but only a small subset of them dig deeper into the advanced features that are available in their inbox, such as filters. Setting up new rules for incoming can seem like an onerous task that doesn’t justify the effort put in, but here are seven filters that are easy to create and which can make a big difference to your email flow.
“Everything can be a lamp with LumiLor,” writes Darskide Scientific, the company that developed it. LumiLor is a patented coating that glows when a current is applied to it. (And yes, it’s safe to touch, as it’s sealed and insulated.) The brilliance of the system is that since it’s water-based, you can load it up into any paintspraying system or airbrush and you’re off to the races. Here’s how the process is applied:
Cyberbullying, particularly over mobile, is an unfortunate trend. According to the Cyberbullying Research Center (CRC), over 80% of teens use a cell phone regularly, which is why bullying over that medium is so common. And based to the latest data from Ofcom research, which also included fieldwork from UK research firm Saville Rossiter-Base, it seems as though preteen girls are the biggest victims of mobile bullying, according to the victims and those who know them.
According to Ofcom’s data, which was charted for us by BI Intelligence, preteens and young teenagers aged 12-15 — in other words, middle schoolers — reported more bullying experiences for themselves and others, compared to younger children. Girls also reported more instances of bullying than boys — about themselves and others. But why did more children report bullying happening to others as opposed to themselves? According to the CRC, “only 1 in 10 teens tells a parent if they have been a cyber bully victim,” and “well over half of young people do not tell their parents when cyber bullying occurs,” which might mean kids are less likely to talk about getting bullied to any adults, period.
The social media world is all atwitter today over a chart and a video on Beet.TV with comScore’s cofounder Gian Fulgoni. According to this chart, Facebook is beating YouTube at its own game. Here it is in black, red and blue: in August, Facebook passed YouTube in total number of video views on desktop in the US.
Crazy, right? We should all hurry over to Facebook and load a dozen videos, right?
Not so fast.
As Fulgoni points out in the video, Facebook has a secret weapon called auto-play. When a video appears in a person’s news feed it begins playing without sound. Facebook counts that as a view. As a marketer, do you count auto-play without sound as a view?
Growth in video views exceeded 50%from May through July of this year, and since June there has been an average of more than 1 billion video views on Facebook every day. Video on Facebook was built to be mobile first, and now more than 65% of video views are on mobile. And we’re just getting started.
Facebook is doing their part by pushing videos up higher in the rankings and offering more videos when a user watches one. It’s video-palooza over on Facebook, we got that, but is anyone actually paying attention?
And since Facebook brought up mobile, let’s talk mobile. Plenty of people are angry over auto-play.
Caroline Greenhalgh Baxter says: “I went over my data limit for the first time in May, I turned off Facebook videos and haven’t been anywhere near my limit since.”
More than 85% of the world’s population lives in areas with existing cellular coverage, yet only about 30% of the total population accesses the internet. So for most people, the barrier to connectivity isn’t a signal, it’s the ability to afford data. Developers can play a key role in bringing down the cost of the internet by building more data efficient apps for communities where data is less accessible.
We need more inexpensive data plans in more countries, so more people can have access to auto-play video!
Back on track now. Video on Facebook is booming and if you can create a video that makes people stop scrolling, turn on the sound and actually watch, then you’re golden. But, in spite of what this chart seems to indicate, YouTube is still the place to go if you want people to pay attention.
In 87 Bounces by HOTU Studio, a man named Jean goes to try out his new basketball but when he shoots, he completely misses the basket and sends his ball into the scenes of 24 different movies such as Goodfelllas, The Shining, Trainspotting, The Big Lebowski and The Wolf of Wall Street, just to name a few. The ball moves seamlessly from scene to scene until it finally bounces back to the original basketball court where it all started.
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