In the 2020s, Mars One — essentially a Dutch-made extraplanetary reality TV show — will send amateur astronauts on a one-way trip to Mars. The Mars One mission, according to a new report by aerospace researchers at MIT, might make for particularly morbid viewing: Analyzing the Mars One mission plan, they found that the first astronaut would suffocate after 68 days. The other astronauts would die of starvation, dehydration, or incineration in an oxygen-rich atmosphere.
Marketers are struggling to define their mobile objectives and manage their mobile performances, and according to a new report from CIO.com, CIOs and CMOs need to reverse the trend on these missed mobile marketing opportunities.
According to the data presented, 29% of the executives in question are still experimenting with mobile measurement techniques. 57% of marketers don’t have defined mobile objectives, and few are using emerging tools to track and analyze mobile user activity across channels.
Forrester, which offers a multi-step plan to better measure mobile marketing efforts, is behind the new report.
Marketers must define precisely what actions they would like their users to take instead of looking for traditional audience objectives. When it comes to increasing engagement via a mobile app, it is likely you want your customers to take specific actions like posting a photo, liking content, or requesting information.
Also, in order to improve the user experience and get the most out of their mobile marketing investment, marketers need to understand how mobile users are navigating the app and identify publishers and ad networks that drive qualified traffic. Forrester says they need real-time analytics to segment mobile customers to target certain customers during critical moments.
To download Forrester’s “Make The Most Of Analytics To Meet Your Mobile Objectives,” click here.
Anna Stoehr, the oldest resident of Minnesota, signed up for Facebook just in time to get all those “happy birthday” wall posts when she turns 114 this weekend.
However, there was a slight hitch in the process: 1900, the actual year of her birth, wasn’t an option when she tried to fill out her profile. So Stoehr shaved 15 years off her age and pretended to be a spry 99-year-old to join the social network, she told news station KARE 11 in Minneapolis. (The earliest birth year listed on Facebook profiles is 1905.) Read more…
Using Star Wars as a way to track progress in the prosthetics is almost a cliché, but boy are we getting close. A new mind-controlled prosthetic hand from researchers at Case Western Reserve University is so advanced that amputees can feel detailed textures and handle delicate objects. And yes, it sort of looks like Luke Skywalker’s hand.
Marketers are struggling to define their mobile objectives and manage their mobile performances, and according to a new report from 
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