What I’m Reading

Let’s face it. Today’s marketing tools, tactics, and technologies are wholly unfamiliar to marketing professionals of a bygone era. But so rapid is the evolution of today’s marketing landscape that 40% of current CMOs feel unprepared for the challenges ahead.

That’s according to new research from Accenture.

“CMOs also said they found it more difficult in 2012 to improve the efficiency of marketing operations (up 8 percentage points compared with 2011) and to improve their workforce’s responsiveness to digital shifts (up 10 percentage points compared with 2011),” explains Ayaz Nanji, a digital strategy and content consultant and a research writer for MarketingProfs.

The report, which was used to produce the infographic below, was based on online surveys across 10 countries with 405 senior executives who are described as “key marketing decision makers in their companies.”

July 9-10, 2013
San Francisco, CA Early Bird Tickets on Sale

Nonprofits are waking up to the benefits of having a mobile and social media strategy.

Cure.org raises money for children in need, and it’s experimenting with a suite of mobile apps to draw attention to the cause.

Launching this week, the company’s new iPhone app features profiles of kids in developing countries who desperately require surgeries. You can donate directly through the app and receive real-time updates on the patient’s progress.

Cure was founded in Kenya in 1998 when it opened a new hospital. Since then, the nonprofit has served 1.9 million patients and provided over 138,000 life-changing surgeries in 27 countries. Along with medical treatment, Cure has a spiritual mission, but it says it will treat patients regardless of their religious affiliation.

CTO Joel Worrall, who joined the company over three years ago, was one of the first technology hires. “My goal is to show donors that when they give $1,000, it’s really changing someone’s life,” he told me.

Inspired by crowdfunding sites, the new app features a progress bar on each patient’s profile page [below] to show how much money has been raised to date. Once the target is reached — typically a few thousand dollars — the surgery is scheduled, and donors will be regularly updated on the patient’s recovery.

Once you’ve made a donation, the app invites you to send a get-well message. If there’s a language or literacy barrier, Cure.org claims its on the ground team will translate the messages and ensure they’re received.

Cure.org’s technology is cloud-based, so Worrall can quickly fix any issues. He said the company is using application performance service New Relic to monitor the app’s performance.

Cure.org hopes that by adding a personal, human touch to its app, more people will be inspired to make a donation. For instance, Allan [above] has clubfoot, a condition he was born with that left him feeling alienated from his peers. The app includes detailed information about his family life, schooling, and upbringing.

“This technology is doing a great thing for the kids that we are serving,” said Worrall. “Our goal is to make you feel close to someone on the other side of the world.”

Top image via Cure.org

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Better watch out, WhatsApp and Facebook Messenger. Hot messaging app MessageMe has just raised $10 million in its first round of funding, the company confirmed today.

MessageMe offers iOS and Android apps that send rich messages to friends, family, and groups. The app also lets you share YouTube videos, iTunes tracks, voice recordings, emoticons, and other things you might not share over traditional text messaging. MessageMe has risen quickly in status; it only just raised seed funding about a month ago. At that time, the service said it has 1 million users.

It will take more momentum on MessageMe’s part to displace WhatsApp’s traction. WhatsApp CEO Jan Koum recently told the world his app is “bigger than Twitter” and is now processing 8 billion inbound messages a day and over 12 billion outbound messages a day.

MessageMe’s new funding first leaked out through an SEC filing. The round was led by Greylock Partners’ John Lilly, with participation by Google Ventures, True Ventures, First Round Capital, SVAngel, Resolut.vc, and Social+Capital Partnership. Every firm that participated in MessageMe’s $1.9 million seed round participated in this round except for Andreessen Horowitz.

Top image via MessageMe

Filed under: Deals

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