ClickZ: Will Microsoft’s Acquistion of Minecraft Lead to Another Marketing Platform?
The game has no advertising, but could the Seattle software giant’s $2.5 billion acquisition change that?
It is very likely, according to Azher Ahmed, senior vice president of digital operations at DDB Chicago. While he doesn’t expect to see advertising inside the game, he does believe that it could become available around it.
“Microsoft will use Minecraft for marketing. I think there’s a demographic play here. [Microsoft sees] a younger audience they can market to, advertise to and provide services to,” he says.
Ahmed believes that through content marketing and branding initiatives, the company will integrate Minecraft into Windows, boosting the operating system’s appeal among a well-established legion of loyal fans.
