Why Marketers Are Concerned That 280-Character Tweets Will ‘Dilute’ Twitter’s Marketing Potential

Or as DDB Chicago’s evp and director of digital, Azher Ahmed, put it, “For brands, keep the lawyers at bay. Nobody likes tweet disclaimers.”

http://www.adweek.com/digital/why-marketers-are-concerned-that-280-character-tweets-will-dilute-twitters-marketing-potential/