Marketers lose $100 million to mobile app advertising fraud

App marketers will lose up to $100 million in 2016 due to mobile app install and engagement advertising fraud according to a new study. The research from mobile analytics company AppsFlyer shows that the losses come from fraudulent click data, paid installs from fraudulent devices, and fraudulent and simulated in-app events. While the study found the US to be the region most targeted by fraudsters, the countries with the highest rates of app install and engagement ad fraud — when taking account mobile population — are, Germany, Australia, China, Canada and the UK, followed by the US, Russia and France.… [Continue Reading]