What marketers need to know about the FCC’s proposed new consumer privacy rules

“Putting specific guardrails like this can really limit our ability to provide meaningful content as advertisers,” said Azher Ahmed, evp and director of digital at DDB. “It’s like going back to the Stone Age in terms of advertising in a non-targeted way to a mass audience you know nothing about.”

http://digiday.com/brands/marketers-need-know-fccs-proposed-new-consumer-privacy-rules/