McDonald’s Has A Giant Billboard In Sweden That You Can Control With Your iPhone

Here’s a bit of brilliant marketing for you.

McDonald’s has a giant electronic billboard in Sweden that lets passersby play a Pong-like game against each other using their smartphones.

Users can access the game through a web application on their phones and compete with others nearby. The winner gets a coupon for free food at McDonald’s.

Check out the video below to see how it works:

Don’t Miss: The Best iPhone And iPad Apps From Last Week

For the latest gadget news, visit SAI: Tools. Follow us on Twitter and Facebook.

Join the conversation about this story »

See Also:

• Happy Summer! Here Are The Best Apps For Baseball Fanatics
• Our Five Favorite iPhone Games This Week
• Pulse News, Our Favorite iPad Reader App, Is Now Another Instapaper Competitor