Nearly Half Of Financial Times Visitors Using Mobile Devices To Connect

The growth of using mobile devices to connect to the internet has been exponential and the recent announcement by the Financial Times that nearly 50% of the traffic arrives through them should have marketers readying their sites to meet this change.

“According to Robert Grimshaw, Managing Director of the the FT.com, approximately forty-five percent of digital news is now consumed via mobile devices…. Coupled with the growth in consumption, has been the interest in advertisers around advertising on the mobile platforms, which was nearly non-existant just one year ago”, he said in an interview with Beet.TV

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