Shopkick & The CW Strike Deal To Deliver Rewards for Watching TV Ads [VIDEO]

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The CW Television Network is now the exclusive television partner of Shopkick, a mobile shopping application that rewards its more than 1.5 million members for walking into stores and scanning product barcodes. The network made the announcement at its Upfront presentation in New York Thursday.

With the network-startup team up, CW advertisers will be able to reward Shopkick users with offers intended to drive them to stores if they watch select ad spots.

Television viewers will be prompted to open the Shopkick application on their Android or iPhone devices before a commercial airs. The application, using the device’s microphone, will then be able to recognize an advertiser’s spot and deliver instant rewards to the viewer.

“Shopkick’s first network partnership with The CW is a revolution for advertisers,” Shopkick CEO and co-founder Cyriac Roeding says. “The cellphone is the only interactive medium that consumers have with them while they are watching television and while they are shopping in the store.”

The relationship, arranged to help advertisers close the loop between TV ad buys and in-store purchases, is similar to the one forged between IntoNow and Pepsi for a TV ad-tagging promotion started last month. Yahoo acquired IntoNow just five days after the promotion was announced.

More About: cw, MARKETING, shopkick, television

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