How smart TV maker Vizio’s privacy settlement hurts programmatic TV advertisers

“Unfortunately, issues like this make it harder for ethical marketers to be smarter and more relevant in our messaging,” said Azher Ahmed, evp and director of digital at DDB. “These are exactly the kinds of things that at the very least open the window of doubt for consumers and, at worst, completely derail the progress smart technology has made.”

https://digiday.com/brands/smart-tv-maker-vizios-recent-privacy-settlement-hurts-marketers-large/