How Snapchat plans to include commerce ads

“Commerce is a close cousin of content and there are a ton of content players out there,” said Azher Ahmed, director of digital at DDB Chicago. “It would make sense that they’re trying to close the loop and capture sales when people are ripe and ready.”

http://digiday.com/platforms/snapchats-new-ad-pricing-scheme-shows-e-commerce-ambitions