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The TRUTH About Facebook: 18 Charts Reveal All You Need To Know



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Bank Of America Merrill Lynch (BofA) released a big report on the way Americans are using Facebook and other social services.

We’ve assembled a bunch of cool Facebook charts from the report.

The key takeaways from BofA:

  • Facebook is used by almost all Americans at this point. 96% of the people surveyed say they use Facebook.
  • Facebook has a tremendous opportunity to disrupt daily deals companies like LivingSocial and Groupon. Facebook users are interested in learning more about local deals and businesses.
  • Facebook usage is hurting Yahoo more than Google. Google usage is flat to up from Facebook users, but portal site usage is down.

BofA surveyed 418 U.S. consumers under the age of 50 and says survey participants “roughly resemble” the U.S. population.

Almost everyone surveyed is on Facebook

The majority of people are checking their Facebook profiles daily.

More than half are checking Facebook on their mobile phones daily

See the rest of the story at Business Insider

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