Why Facebook is blue: The science of colors in marketing

Why is Facebook blue? According to The New Yorker, the reason is simple. It’s because Mark Zuckerberg is red-green colorblind. This means that blue is the color Mark can see the best. In his own words Zuck says:

“Blue is the richest color for me I can see all of blue.”

Not highly scientific right? Well, although in the case of Facebook, that isn’t the case, there are some amazing examples of how colors actually affect our purchasing decisions.

After all, the visual sense is the strongest developed one in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone.

So how do colors really affect us and what is the science of colors in marketing really? As we are also trying to make lots of improvements to our product at Buffer, this was a key part to learn more about. Let’s dig into some of the latest, most interesting research on it.