Hi.
I’m a full-stack technology & marketing executive who’s been in the space since the beginning, working across direct/performance marketing, creative advertising, sponsorship and experiential/events, media, and product/technology.
I’ve had the opportunity to lead transformation efforts across virtually all categories and major industries, including large agencies across at IPG (Octagon, The Martin Agency, FCB), Omnicom (DDB, Annalect), Havas (Arnold) and smaller independent shops. Clients I’ve worked on include McDonald’s, Wal-Mart, State Farm, GEICO, Comcast/Xfinity, Capital One, Amazon, Mars/Wrigley & Mastercard, and SC Johnson.
My career began in design, and I strongly believe creativity is vital to solving large, complex business challenges – particularly in the era of AI augmentation and algorithmic canvases.
The Journey
For over two decades, I’ve brought agility, relevance, and measurable outcomes with digital marketing & transformation initiatives for top marketing agencies and Fortune 500 companies, enabling them to thrive in a dynamic, ever-changing industry. My comprehensive marketing skill set includes expertise in brand strategy, media, sponsorships, performance marketing, consultancy, product development, creative & content strategy, all of which deeply rooted in data & technology.
Awards, speaking engagements and press include Social Media Week (NY and Chicago), SXSW, Advertising Week, Internet Week, judging for Advertising Age, Clios, American Marketing Association, 4A’s, & Effies. I’m an Executive Member of The Webby Awards and IAB initiatives including MIXX.
The press seems to like my musings and I’ve been quoted with regularity.
Reach Out?
I’m always open to a good conversation, so please feel free to contact me via LinkedIn @ https://www.linkedin.com/in/azherahmed